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Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing Hersh Shefrin
Publisher: Oxford University Press, USA

Mar 1, 2014 - The greed and fear factor easily cloud our judgement; being too afraid to lose leads us to take prejudiced action; biases in how we interpret and process the information can lead to sub-optimal decisions. Jun 15, 2012 - Beyond Greed and Fear. Nov 30, 2012 - A sideways look at behavioral finance, neuroeconomics, and the human side of investing. So the question is can psychology really help us understand the financial markets better? It is only after very careful and complete understanding of an investment product and forming an independent opinion apart from what the investment product peddler is hard selling, and the willingness to still invest in a product based on own careful independent Personally, there are some good books on investing psychology, like "Beyond Greed and Fear" and "Investment Psychology Explained". By Lisa There exist other future-centric tools to encourage prudent spending today in order to maximize retirement saving behavior. The psychology of investing is better understood through the emergence of a fascinating new field called behavioural finance. Publisher: Harvard Business School Press, 2000/ Pages: 368. Behavioral finance is the application of psychology to the behavior of financial practitioners. Nov 6, 2009 - Personal Finance Part 14 - Scams, Trickery and Dodgy Behaviour .